Koch Performance Racing Fuels (Retired)

Web Site Design

A User-Friendly Racing Fuels Web Site

The Koch Performance Racing Fuels web site received a lot of attention for its usefulness and elegant user experience – in the early 1990s. The site was launched while Master Swope was a member of Koch Creative Services (Koch Industries, Inc.). The elements of the site borrowed from a promotional brochure designed for the brand(s) by another member of the Creative Services team. This racing fuels web site was featured in the May/June 2001 Digital Gallery of MacDesign magazine (now Layers magazine), and in the book GoLive 5 F/X & Design by Richard Schrand. The Koch Performance Racing Fuels site was retired when the racing fuels business was sold.


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